FirstHand Research - A full-service marketing research firm specializing in the design and execution of marketing research and providing actionable results to your research needs.


William J. Morrow, Principal, Phone 715-488-2237,

New Product Development
FirstHand Research has over ten years of product development research experience representing some of the most recognizable names in American business including General Mills, Monsanto, Polaris Industries, Sherwin Williams, 3M, Whirlpool and Pillsbury. FirstHand Research has assisted them with:
  • Attribute needs
  • Attribute prioritization
  • Concept screening
  • Concept optimization
  • Usage and satisfaction (post purchase)

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